Adios 2022
05.01.23 • 3 min read • By Guts
Farewell, 2022.
It's been a strange and unpredictable year, but we made it through with a little creativity and a lot of courage.
It's been a strange and unpredictable year, but we made it through with a little creativity and a lot of courage.
To recap last year, here are some of our gutsy highlights:
If tech in 2022 were a bingo card, then Guts agency went a bit overboard and hit every number – from the metaverse, to crypto, to cloud devtools. It doesn’t get more ‘2022’ than this.
To tie up the year, here are 5 super 2022 ways that we grew this year.
To tie up the year, here are 5 super 2022 ways that we grew this year.
1
Our first big 5 tech company
Did we mention Google Cloud? We created and launched Google Cloud’s awareness campaign in Israel, attracting eyeballs nationwide on Ayalon, Azrieli, and literally everywhere.
2
Dabbling in devtools
We branded 2 developer tools rooted in AI, ML, cloud, and shift left. These worlds aren’t obvious for us, but we cracked them open and absorbed everything our brains could handle.
3
Bringing crypto back
Crypto… oh god. What a year. But some companies want to bring crypto back with trust and mainstream appeal, and we began working with one very bright company that’s leveraging cryptographic proofs to solve the catch-22 of privacy and compliance for digital assets.
4
UX for U, and U, and U too
UX/UI grew to be one of our biggest services this year. We designed systems for clients in medtech, fintech, drones, and the metaverse.
5
Boosting employee retention
2022 was a paradigm shift for the employer-employee relationship. For a major Israeli company, we ideated and designed an internal employee growth & retention LMS platform.
It's been a year of firsts and growth, and we can't wait to see what new opportunities (and tech!) 2023 holds.
