We created a tailor-made visual language and identity that tells the story of 'connecting the dots' of undiagnosed autoimmune diseases.
Predicta Med can take huge amounts of noisy patient data, and pull out the most important info: who is likely to be sick. We represented this visually, by using simple lines & dots to show how tons of data become untangled and streamlined.
Teal and pink colors signify a hopeful future where patients can finally understand and treat their disease.