In the AI era, your edge is human. While creativity is faster and more accessible than ever, brands are starting to look and feel the same.

Spent ten years in advertising, from brand strategy to VP of Digital Strategy, before founding Storytellers, which she led for a decade, helping Israeli and global companies tell their story. Today, she leads Guts, its people, clients, and direction. She lives with her partner, two children, a dog, and a cat, usually thinking about three things at once.

He has been designing since his army days, across product, digital, television, and brand. He worked at Netcraft and later Keshet TV, on some of Israel’s most familiar TV brands. Today, he leads creative at Guts. He lives in Tel Aviv with his partner, a dog, and a cat, and has somehow run four marathons.