Through surveys and interviews with developers, we learned that they want all of the yum that comes from writing good tests, without all the yuck of actually writing them.

So in our brand strategy, we positioned CodiumAI as the ‘understanding’ company. That means both understanding the deeper meaning behind code, as well as the developer and their frustration around test-writing.

Visually, we conveyed this idea through floating glass disks, each with distorted code inside. With CodiumAI, these disks align to reveal the code’s deeper meaning. Suddenly, developers feel clarity and understanding where there was once distortion and uncertainty.