Evigence

Freshness deeptech

Strategy

Visual language

Website

UX/UI

Making the world a fresher place

'Best by' dates aren’t the smartest way to measure food’s freshness, yet we continue to rely on them, leading to massive food waste each year.

The team at Evigence wants to change that. They developed sensors, placed on food shipments, that measure freshness not only as a function of time, but as temperature over time. This gives food businesses better insight into freshness, letting them optimize supply chains, improve brand perception, and reduce waste.

But how do you tell a brand story that's also fresh, unlike anyone else in the category? That’s where Guts came in.

Strategy

Evigence asked: Should we look and sound tech-y, like a tech company; or human, like a food company? In our research, we knew that similar AgTech and FoodTech companies are green, green, green. Meanwhile, sensor and IoT companies were tech-y to the max. And other food companies were all human and wit.

For Evigence to stand out, we wanted them to feel human, too, but with a "tech-y twist" – striking a balance. Human, because their solution tackles something humans have struggled with since the dawn of time: food waste and freshness. And tech-y, because it does so with deeptech, sensors, and cloud insights.

Small and colorful Slice’s illustrations

Website

Based on the refreshed Evigence identity below, Guts made a bespoke website that tells the story of making the world a fresher place. We created a language of prominent icons that feel connected to the logo. Folds were designed with big, bold typography, impressive images, and a wide use of the language of cards to show off the brand’s tech-y side.

Visual identity

Our creative team crafted a visual language that tells the human story of fresh food with that twist of tech.

On the human side, we used photography of the choicest, on-the-vine crops, and played with contrasting blur and sharpness to highlight the textures that can only come from the freshest part of the supply chain: the field.

On the tech side of the story, we layered 3 thick lines over this photography to resemble the layer of data, and framed the photography in cards, which are a popular UI component in data services and dashboards.

We chose a font for the logo and the brand that combines human and tech together, and a color palette that, while drawing inspiration from nature, features a more fluorescent green that says “we’re here to redefine fresh” – a departure from the ordinary, natural green typical of others in the category.

Product

Evigence’s products deliver data-based insights to food companies. But for their system to work, people need to scan their sensors. We helped Evigence completely reimagine their products to reduce friction.

We redesigned their sensor to feel more trustworthy and scientific, so it was inviting to scan. And with real user feedback, we reworked Evigence’s web app to shorten the CUJ and ensure flows were intuitive.

We created an entire product ecosystem for Evigence, creating both a customer and a management dashboard for tracking freshness.